Top 4 Digital Transformation Trends In High Tech Industries – Forbes
This week, Iâm continuing the series looking at digital transformation trends in different industries like healthcare, retail, finance, and media and entertainment. But today, Iâm focusing on the high-tech companies leading the chargeâcompanies like Google and Amazon, which continue to seek new and exciting ways to innovate for their customers when many businesses are just catching on.
Although the concept of âdigital transformation trends in high-techâ may sound like a redundancy, itâs far from it. Despite the millions of apps, service models, and artificial intelligence (AI) being developed around the world, there are only a handful of major companies that are currently using themâor attempting to develop themâto their fullest advantage. The following are my top picks for high-tech trends making a mark in the digital landscape.
Artificial intelligence means lots of different things to different people. For some, it means the potential for personal assistants. For others, it means potential job loss or killer robots. For me, the top trend in AI is neither of those: itâs in machine learning and analytics. The top business value in AI today comes in the form of the data-backed insights todayâs companies can use to better serve their customers and their own business goals. Companies like Netflix and Amazon have massively capitalized on the strength of AI to personalize their communications and marketing promotions for customers. Based on customersâ past buying patterns, Amazon can recommend productsâor even regular automated deliveryâof products customers frequently purchase. Based on viewer preferences, Netflix recommends shows its customers might never have heard ofâserving as a personal curator of TV and movie viewing. The power of personalization is priceless in digital transformation, and will likely be one of the major powers separating industry winners and losers in the years ahead.
Of course, new trends in AI, such as Amazonâs drone technology and Uberâs self-driving cars, are also exciting. But for me, theyâre not yet far enough along, to be considered business trends.
Virtual Reality and Augmented Reality
Lots of companies are jumping into the world of VR and AR, but it takes an intense focus on customer experience (CX) to find true business value in these quickly evolving technologies. Some of the biggest players in VR and AR might be surprising. For instance, Facebook leads in corporate acquisitions with 11 purchases via one of its subsidiaries. Its goal: to incorporate VR into social media. One of the coolest and most addictive new technologies combined with one of the most addictive social media sitesâseems like a match made in business heaven. I can only imagine the potential for ad revenue when AR and VR are possible on the site.
The value in cloud computing is not just in the technology itselfâitâs in the promise it brings for increased mobility and, as such, agility and scalabilityâboth of which are necessary to succeed in the digital marketplace. Mobility allows teams to work from anywhere at any time, increasing efficiency while reducing overhead. Companies like Dell, Cisco and HPE are working hard to create Cloud as-a-Service solutions to make it even easier for any kind of business to jump into the cloud game. There are now solutions for public, private, hybrid, and heterogenous cloud structuresâeliminating almost any argument a company could make against cloud deployment.