The 7 Deadly Sins Of Innovation And Digital Health – Forbes

Gluttony is one of the seven deadly sins. (Photo by Shutterstock)

Business is a tempting endeavor, and the road to success is lined with powerful distractions. It seems that digital health and many of its participants have discovered this. I’m not going to name names here, but I’m sure that many come to mind.

The false profits, failed profits, style over substance, and even a Steve Jobs wannabe here and there are all standing in line for fame — or is there another darker and more sinister end-point on this journey? It seems to me that our quest for technological advances might just be encumbered by a bit of humanity. From the boardroom to the jail cell, those seven famous sins seem to slither their way into digital health.

Lust. That powerful desire that puts heart (and other organs) over head. You know the type: they expect followers on Twitter but couldn’t be bothered to follow anyone back. Their drive to excellence is certainly important but their ego seems to writing checks that their data or skill sets can’t cash.

Gluttony. I want it all! The desire to be everything to everyone usually ends up as being nothing to no one. From a focused marketing position to a well-defined audience, less can certainly be more. And I haven’t even talked about those expense account meals!

Greed. Equity is a battleground where much blood is spilled. The finger pointing goes in many directions but it’s usually the middle finger that does most of the work.

Sloth. Being lazy and distracted is no way to drive innovation. I think that Thomas Edison was on to something when he suggested that success is 99% perspiration and 1% inspiration, though I might shift that a bit over to inspiration.

Wrath. I know better! Does that remind you of anyone? Those bold and arrogant types who seem to demand attention, dominate the conversation and make it very clear that it’s their way or it’s down that road that they would never pave with good intentions.

Envy. How many digital health innovators have donned the black tee, abandoned trendy TV viewing or adopted crazy diets? They’re driven by the insatiable desire to become someone else. And that someone is generally more of a false icon of the past defined by the unachievable.

Pride. God-like. We know them and see them all the time. Their titles might be better articulated as less CEO and more EGO. Pride, or hubris, has been called the worst snare of the devil. And this trap has caught many.

It seems that the life sciences industry, like many other industries, are full of imperfect souls that seek a more perfect solutions to what ails us. Today, many are asking what’s right and what’s wrong with digital health. Perhaps it’s just too human an endeavor for this technological world.

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