Snapchat turns geofilter digital stickers into revenue source – Los Angeles Times

Much of social media involves showing off where we are, whether it’s watching a ballgame at Dodger Stadium, meeting Mickey Mouse at Disneyland or eating a pastrami sandwich at Langer’s.

Now Snapchat Inc., the ubiquitous social media app among teens, has found a way to capitalize on those location brags.

The nearly 100 million daily users of the Venice start-up’s app chronicle their lives through photos and videos that automatically disappear after viewing. The images can be personalized in a variety of ways, including with geofilters, a special location-based overlay.

They bear the name of places along with a symbolic drawing — think beads in New Orleans, dogs at Runyon Canyon Park or skyscrapers in downtown Los Angeles. Introduced a year ago, the colorful digital stickers now decorate more than 1 million posts a day.


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