Sharing An Insider’s Perspective On The Digital Health Revolution – Forbes

Hi, my name is Unity Stoakes, and I am an entrepreneur and investor on a mission to improve the future of health and wellness globally. As a Forbes contributor, I will be sharing an insider’s perspective on the digital health revolution and insights about the wave of innovation that is transforming one of the largest and most complicated industries in the world: health care.

We’re living in a moment in history when every aspect of our lives is being affected by technology, data, and a connected innovation ecosystem. As a result, the multi­trillion-dollar health care industry is in the early stages of creative destruction and experiencing a global renaissance made possible by rapidly changing business models, massive demand for better (and more cost-effective) care, a digital revolution that’s quickly changing what’s possible and an influx of talented healthcare transformers equipped to radically improve the status quo.

My area of coverage will be health innovation with a specific focus on digital health. An emerging market segment that at $6.5 billion in funding in 2014, saw remarkable investment that outpaced other areas in health care including biotechnology, and rivaled that of broad categories like software and mobile.

As a cofounder and president of StartUp Health, an organization focused on supporting and developing the next generation of digital health companies, I have a unique vantage point into the green shoots, heartbreaks and disruption occurring throughout the health care industry. Today we are working with over 100 digital health startups with a goal of helping grow 1,000 health and wellness tech companies in the coming years. Having the opportunity to work with hundreds of entrepreneurs and collaborate with various government organizations and industry stakeholders on a daily basis, I will be sharing my insights into what opportunities big companies are moving towards, which funders are most active, and what it takes for emerging companies to win.

While I’m a believer in the progress being advanced by technology in health care, and an optimist by nature, my commitment to the readers of my column is to not only share what’s working but also explore what’s not working or where the hangups are. After all, we are very much at the beginning of this revolution and the only thing that’s certain is that everything is changing quickly. Who the winners and losers will be remains a big question mark!

I will help navigate the fits and starts of everything from personalized medicine and telemedicine companies, to the impact of health consumerism, ­­to exploring how many of the world’s greatest brands are turning into health care companies. I’ll share my view on why Apple’s new health initiatives are so important for digital health entrepreneurs — and how health reform is paving the way, if not getting out of the way, of patient friendly innovation.

I may also write from time to time on the entrepreneurs and influencers driving the industry: from pioneers like Jonathan Bush of Athenahealth, who is building health care’s Amazon.com, to money men, like Vinod Khosla, who can lay claim to great success. I may also write about “doctrepreneurs” or serial entrepreneurs who have never previously tackled health care but are now coming in droves.

I look forward to sharing my perspectives and hearing from you – please tweet me @unitystoakes — about the digital health renaissance. We all have a different lens and we are inarguably living in interesting times for the industry.

Look for my next post soon about why Apple is becoming the most important health care company in the world.

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