Samsung mobile phone sales fall to lowest level in five years – Telegraph.co.uk

Both Samsung and Apple have been affected by trends sweeping the smartphone market. Growth in shipments were marginal last year as the market became saturated and consumers held onto their devices for longer, while Chinese manufacturers such as Huawei and Oppo have aggressively challenged incumbents. Last year Apple recorded its first decline in iPhone sales since the handset was released a decade ago.

Samsung is looking to revamp mobile phone sales with the launch of its upcoming Galaxy S8 handset, although it said on Monday that it would be unveiled later than usual.

“Samsung knows competition remains tough at the top of the smartphone market,” said Ben Wood, chief of research at CCS Insight. 

“Apple continues to derive huge profits from the iPhone family, while rivals such as LG are expected to launch new flagship devices at the MWC [Mobile World Congress] event at the end of February. The S8, which will be launched after MWC, needs to be extremely competitive to maintain Samsung’s lead and reinforce high-end, high margin sales after the Note 7 issues.”

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