- Leaked image and specs about a Pepsi phone surfaced earlier this week
- Now PepsiCo has confirmed it’s launching ‘a line of mobile phones and accessories to market in China in the next few months’
- No details have been revealed but one handset is said to boast a 5.5-inch screen, fingerprint scanner and 13-megapixel camera for 1,299CNY (£134)
Rumours have been bubbling away that Pepsi is set to launch a smartphone – and now the fizzy drinks firm has confirmed they are true.
Leaked image and details of a budget Android handset called the Pepsi P1 emerged earlier this week and PepsiCo told MailOnline a ‘line of mobile phones and accessories’ will launch in China in just a few months.
One handset, the P1, is predicted to boast features including a 5.5-inch screen, fingerprint scanner and 13-megapixel camera.
Pepsi has confirmed it is launching a smartphone, but it’s not clear whether a leaked image (above) shows its handset. The image and spec emerged earlier this week and PepsiCo told MailOnline it will launch a line of mobile phones and accessories in China in the ‘next few months’
While Pepsi has confirmed the existence of a handset, it has not revealed any details.
A PepsiCo spokesman said: ‘We are pleased to share that Pepsi is working with a licensing partner to bring a line of mobile phones and accessories to market in China in the next few months.
‘Available in China only, this effort is similar to recent globally licensed Pepsi products which include apparel and accessories.
While Pepsi has confirmed the existence of a handset, it has not revealed any details. Rumours suggest one of the handsets will boast a 5.5-inch screen, fingerprint scanner and 13-megapixel camera
DIET PEPSI SALES PLUNGE
Diet Pepsi sales have continued to plunge as customers complain that replacing controversial sweetener aspartame has ruined the taste of the drink.
While the firm says the new sweetener was approved by three quarters of customers in tests, Pepsi purists have complained that the new soda is too sugary and is putting them off.
David Zimdars, from Michigan, has been drinking diet Pepsi for 30 years and claims to have a two-month stockpile of the old recipe.
Speaking to Yahoo Finance, he said: ‘It has a nasty aftertaste, and it’s sickly sweet.’
Worse still for Pepsi, Zimdras says he plans to break with the habit of a lifetime and swap to diet Coke when his stash runs out.
That view reflects a pronounced fall in sales for Pepsi, which has seen it outpace a decade-long decline across the sector as customers give up soda in favor of healthier alternatives.
All of PepsiCo’s diet soda sales fell 6.6 per cent in the U.S. in the four weeks ended Sept. 19, as the new Diet Pepsi was rolling out nationwide.
‘Pepsi has always moved at the speed of culture, and today technology is a key cultural pillar at the heart of consumer interaction.
‘Pepsi has no plans to get into the mobile phone manufacturing business, but we are committed to engaging with consumers in innovative ways to grow our brand.’
According to a report from Mobipicker, the P1 will run Android 5.1 Lollipop and have a 5.5-inch, 1080p screen.
Inside, there is said to be a 1.7GHz processor, 2GB of Ram, 16GB of internal storage and a 3,000 milliamp-hour battery.
The handset is also said to boast a 13-megapixel camera and 5-megapixel front-facing camera for selfies.
A leaked image suggests there may be a fingerprint sensor on the rear of the device and possibly physical buttons beneath the screen.
Leaked specs suggest it is 0.3-inches (0.8cm) thick and have a metal shell.
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