OMG Digital is basically BuzzFeed for Africa – TechCrunch
OMG Digital, aÂ West Africa-based startup founded by Prince Boakye Boampong and Jesse Arhin Ghansah, is on a mission to bring relatable content to African millennials. The two are currently participating in Silicon Valley accelerator Y Combinator, with the hopes of becoming the BuzzFeed for Africa, or, a media site known for highly shareable content.
OMG Digital launched its entertainment vertical, OMGVOICE, about five months ago and has grown to 3 million monthly unique visitors, with 70% of those people coming back every month. Itâs on track to become the biggest African consumer website by September.
OMGVOICE sees a lot of its traffic from Facebook because âa lot of people spend most of their time on Facebook in Africa,âÂ OMG Digital co-founder Jesse Arhin Ghansah told me. âSome people there think Facebook is the internet. Thatâs where weâre getting most our engagement.â
OMG DigitalÂ currently serves three African countries, Ghana, Kenya and Nigeria, and has its eyes on launching soon in Tanzania, South Africa, Uganda and Zambia.Â Later this month, OMG Digital will launch a tech vertical to cover tech startups and culture. In addition toÂ covering tech, OMG Digital will host tech conferences and startup pitches across all of the countries it serves in an effort to âbridge the tech community in Africa,â Ghansah said.
âThe idea is to connect the startup ecosystem at these events and create a platform for investors and people interested in the African space, and try to learn more about whatâs going on here,â Ghansah said. âSilicon Valley doesnât really know whatâs going on in Africa.â
In the next couple of months, the media site will launch a food vertical. In August, OMG Digital will also launch original video that covers all of the siteâs verticals, touching on everything from tech to comedy to food recipes.
Like most media companies, OMG Digital also has its eyes on digital marketing. To date, it is already working with a few brands in Africa around sponsored content and premium ad placements.
OMG Digital currently employs two freelance workers in Kenya, three in Nigeria and three in Ghana. After YC, the plan is to bring all of the freelance writers on full-time. Post YC, the company is also looking to raiseÂ a seed round of funding.
Featured Image: Y Combinator