Office Tour: Aviva’s Digital Garage At First Canadian Place – Forbes
Aviva Insurance has launched its first digital garage in North America, a brick-and-beam-inspired space at First Canadian Place for digital product development. We toured the office and heard how it’s luring TO tech talent.
Here’s Avivaâs digital and software engineering VP Danny Galic with Suzanne Bettencourt, principal of figure3, whose team designed the digital garage. When it comes to traditional Toronto office towers, few are more iconic than First Canadian Place. But Bettencourt and company went to great lengths to make the bank building feel more like a King West brick-and-beam office space, complete with exposed ceilings and concrete floors, and even brick veneers added in some spots. Aviva wanted a Class-A space in the financial district, and on PATH, but not too far from the King West tech cluster, Bettencourt said. âSo this gives them the best of both worlds.â
Toronto has a thriving tech startup community, Avivaâs PR rep, Priscilla Wong, said. âAnd we want to tap into that here.â The firmâs focus is digital first, and the digital garage â Aviva opened the first in London, and has another one in Singapore â is a place for product ideas to be âgreen-housed,â spurred by company-sponsored events like hack-a-thons and a pitch day. âThe insurance industry is not known for leading-edge technology,â Wong said. âWe are evolving.â Competition for talent is aggressive, so itâs key Aviva has a workplace that can vie with Google and other firms to attract the best programming, coding and engineering minds in the business.
Avivaâs digital garage is open, well-lit and super flexible, with few conventional workstations and an array of mobile furniture that can be shifted around to facilitate collaboration. There are free-assign desks and meeting rooms for office visitors to use, and big screens throughout the workplace are equipped with cameras for remote meetings. âItâs about making a space do 15 things instead of one,â Bettencourt said. The efficiency of the digital garage means it can comfortably absorb future company growth. Galic told us heâs hired nearly 40 staffers to date and plans on adding up to 70 this year.