Mobile Phone Market Continues to Grow in Mexico – eMarketer

The mobile phone user base in Mexico has grown by 9 million users from 2012 to the first quarter of 2016, according to data from GSMA. At the same time, population penetration has deepened, from 65% in 2012 to 69% in Q1 2016.

Mobile Phone Users and Penetration in Mexico, 2012-Q1 2016 (millions, % of population and % change)

This recent growth—both in terms of users and of penetration—is no short-term trend or aberration, either. The market is expanding in Mexico.

GSMA projects that by 2020, there will be 114 million mobile phone users in Mexico, at a penetration rate of 84%, up significantly from 2015’s 69%. But where the largest growth will be seen is in smartphone users, as well as mobile broadband users.

GSMA estimates that there were 52 million of smartphone users in Mexico in 2015, a figure set to rise to 91 million by 2020; as of last year, smartphones made up 50% of all mobile connections, but by 2020 will make up 70%.

Select Mobile User Metrics in Mexico, 2015 & 2020

Meanwhile, mobile broadband users totaled 46 million in 2015, and will reach 86 million in 2020. That’s a 2015 figure of 52% of mobile phone users, which will grow to 75% eventually. Growth in 4G connections specifically will be even more dramatic, from 7% of mobile connections in 2015 to 32% in 2020.

GSMA’s report reveals Mexico’s mobile phone user penetration rate to be among the lowest in Latin America, at 69% last year, around the level of nations like Peru, Colombia, and Brazil and trailing the more established markets of Argentina and Uruguay, where penetration was above 90%.

The pattern is similar to eMarketer’s estimates for regional penetration rates, though eMarketer forecast the highest penetration this year—in Chile—to reach just 73.9% of the population.

eMarketer estimates that there were 82 million mobile phone users in Mexico in 2015, at 67.7% of the population. This year, those figures will reach 84.4 million and 69% of the population, respectively. eMarketer predicts slower growth rates in years to come, between about 2% and 1%.

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