Micromax Ignite LPQ61 14-Inch Windows 10 Laptop Launched at Rs. 18990 – NDTV

on Monday announced the launch of two new laptop series in India, the
Micromax Ignite and Micromax Alpha. The company alongside launched the
first laptop in the Micromax Ignite series – the Micromax Ignite LPQ61 –
priced at Rs. 18,990. The budget laptop is available
exclusively via Flipkart starting Monday.

The company says the Micromax Ignite
series is geared towards power users, while the Micromax Alpha series is
targeted at first-time laptop users. Micromax in an emailed statement said the launch follows an 
“overwhelming response” for its entry-level Lapbook laptops and Laptab
2-in-1s. The company says the new series have been launched in
collaboration with Intel and Microsoft.

The Micromax Ignite series
will come bundled with Windows 10, and run on Intel Pentium processors.
It is aimed at increasing “domestic technology adoption and offer
superior productivity specifications and premium feel at competitive
price points,” the company said.

The Micromax Ignite LPQ61
features a 14-inch HD (1366×768 pixel) IPS LED-backlit display, and the
highlight of the laptop at this price point is the presence of a 1TB
HDD. It is powered by an Intel Pentium N3700 (4 cores, 4 threads, 1.6GHz
base clock, 2.4GHz Burst clock, 2MB L2 Cache) that’s coupled with Intel
HD Graphics and 4GB of DDR3 RAM.

Connectivity options on the
Micromax Ignite LPQ61 include 2xUSB 3.0 ports, 1xMicro-HDMI port,
microSD card reader, Ethernet, Wi-Fi 802.11 b/g/n, Bluetooth v4.0, and a
3.5m audio jack. It sports a HD webcam, stereo speakers, and will only
be available in a Black colour variant.

Commenting on the launch,
Shubhajit Sen, Chief Marketing Officer, Micromax Informatics Limited,
said, “The decision to foray in to newer categories is solely basis the
understanding of consumer demand and need and matching it with our
strong credentials in the Indian market. While the laptop category is
not growing very rapidly today, we believe the key barrier is to give a
high performance, well designed product at an accessible price. We have
always strived to close the gap between consumer needs and available
devices by bringing alive the best technology innovations and we believe
we have done it with Ignite.”


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