King Digital Seeks Cover to Solve Candy Crush Conundrum – Wall Street Journal

STOCKHOLM—King Digital Entertainment PLC’s decision to sell itself to Activision Blizzard Inc. for $5.9 billion could help the Swedish studio behind the Candy Crush puzzle game solve the conundrum of how to keep converting players into paying customers.

King Digital earned its crown as the mobile game industry’s leader by number of users when it launched the Candy Crush Saga game on mobile phones and tablets in 2012.

The…

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