Inside Verizon’s Gamble on Digital Media – Wall Street Journal

Hollywood producer Craig Piligian pitched a reality show to major television networks last year, and every one passed. Then, after an October meeting, the nation’s largest cellphone carrier snapped it up.

“They stepped up big time. It was broadcast-network money,” Mr. Piligian said of the deal with Verizon Communications Inc. Verizon agreed to finance more than 100 short episodes of “The Runner,” about contestants who try to cross…

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