How to succeed at digital transformation – CIO

Businesses are almost universally undergoing digital transformation today, but only five percent of organizations say they have mastered digital to a point of differentiation from their competitors, according to a new report.

On behalf of Accenture Interactive, in May  Forrester Consulting conducted an online survey of 396 organizations across the U.S., Canada, the U.K., Germany, France, China, India, Japan, Brazil and Mexico to evaluate their digital and customer experience strategies. In the report, Digital Transformation in the Age of the Customer, Forrester found that “improving the customer experience” (21 percent) edged out “growing revenues” (17 percent) as the top business priority for the next 12 months.

[Related: How ‘Digital Masters’ drive transformation from the top down ]

Additionally, companies pursuing digital transformation are primarily driven by increasing margins (58 percent), speed-to-market (51 percent) and customer satisfaction (48 percent), according to the report.

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