Time Inc. installed Lori Leibovich, an editor with a deep digital background, to oversee Health magazine and steer a new digital health vertical the company is unveiling.
She replaces Editor-in-Chief Clare McHugh, who also carried the corporate title of editorial operations & finance director.
McHugh will now be senior director of edit operations and a contributing editor. Asked if the new job was a demotion, McHugh said, âThe technical term is kicked upstairs.â She declined further comment.
Insiders are whispering that McHugh is being tapped to be the editorial liaison with McKinsey & Co., the crew that is trying to figure out how to cut $400 million in costs from Time Inc. over the next 18 months.
The appointment of Leibovich, with her digital experience, is fueling speculation that Health could soon cut back on print.
Leibovich was most recently digital director of womenâs content at Time and earlier was the digital editor of Real Simple.
Other career stops included the Huffington Post, Babble and Salon.
In her new job she will also oversee the Time Health vertical that will stretch across many company brands, from Time magazine to Cooking Light, as the company strives to become a bigger factor in the health and wellness sphere.
âBy putting a seasoned digital leader at the helm of the Health brand, we are moving to better serve our growing audience on the media platforms they prefer,â said Alan Murray, Time Inc.âs chief content officer.
Leibovich was also reportedly a finalist for the job of Style editor of the New York Times, but lost out last month when the job went instead to former Gawker editor Choire Sicha.
Leibovich reports directly to Ed Felsenthal, the group director of news and lifestyle who had earlier been the digital editor of Time magazine.