Digital Video is Killing TV? Six Reasons That’s Crazy Talk – Huffington Post

It’s obvious why. Because of its high engagement and consumers’ natural attraction to sight, sound and motion, video will always be a great choice for entertaining, engaging and creating a strong brand experience. And the targeting capabilities of digital video platforms make it simple and cost-efficient for advertisers and their agencies to get these messages in front of the right people at the right time. (That is, when a digital video ad isn’t being served by or to a botnet, but that’s a discussion for another day.)


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