Digital Upheaval Grips Cannes – Wall Street Journal
The Cannes advertising festival, which begins Monday, is known for self-congratulatory backslapping, talk of creativity and a steady flow of rosé. This year something else will likely be part of the mix as industry honchos party on the French Riviera: worry.
The ad industry is in the midst of wrenching change that is touching every piece of the business.
A long list of marketers such as Procter & Gamble Co., Coca-Cola Co….