Digital Upheaval Grips Cannes–news digest – Wall Street Journal

The Cannes advertising festival, which begins Monday, is known for self-congratulatory backslapping, talk of creativity and a steady flow of rosé. This year something else will likely be part of the mix as industry honchos party on the French Riviera: worry.

The ad industry is in the midst of wrenching change that is touching every piece of the business.

A long list of marketers such as Procter & Gamble Co., Coca-Cola Co….


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