‘Digital trial’ could spell the end of the Argos catalogue – Telegraph.co.uk
The Argos catalogue could soon be consigned to history as the store is conducting a digital only trial to “test demand”.
It has emerged that theÂ traditional glossy catalogues have been quietly removed from a number of Argos stores as increasing numbers of consumers choose to shop online.
If the trial shows that customers are not missing the glossy catalogues,Â Argos could decide to pull them fromÂ every store in the UK.Â
These days most Argos stores areÂ fitted with tablet computers which customers can use to place orders, while glossy paper catalogues are also available for customers to browse and take home.
Argos publishes catalogues twice a year (a spring/summer edition in January and an autumn/winter edition in July), whichÂ containing photographs of items, brief descriptions, prices and a catalogue number.
It comes in the wake of news thatÂ the Yellow Pages, theÂ iconic homeowners’ bible which has for decades been a trusty fixture on the telephone tables of every home in Britain for 50 years, will cease printing from next year.