Digital Dunkin’: Non-Tech Firms Crash CES, Looking to Connect – Wall Street Journal

LAS VEGAS—At the world’s largest consumer electronics show this week, Carnival cruise lines, Dunkin’ Donuts and the owner of Absolut vodka unveiled new technology and swapped tips.

The CES event has long been a gathering for tech geeks and electronics manufacturers. With technology reshaping many industries, more traditional companies are crashing the party.

French spirits company Pernod Ricard SA, the maker of Absolut, is…


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