Companies Set Up Advisory Boards to Improve Digital Savvy – Wall Street Journal

General Electric Co. is known for making jet engines, medical scanners and machines that generate electricity. It also produces tracks for electronic musicians.

The GE Sound Pack, downloaded more than eight million times, contains sounds of the industrial conglomerate‚Äôs factories at work, and is one way the company is using the Web to boost awareness of its innovations. The popular app was the brainchild of a then 26-year-old member…


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