Comcast Corp. is poised to enter the fiercely competitive wireless phone market, just as big carriers like AT&T Inc.
Â and Verizon Communications Inc.
Â are pushing unlimited data plans and jockeying for a piece of Comcastâs television turf.
The nationâs largest cable-TV company by subscribers
Â plans Thursday to unveil details of a service, dubbed Xfinity Mobile, that it has been preparing to launch for years. It hopes by offering four servicesâhome internet, television, landline and wireless phoneâcustomers will be less likely to defect.
While wireless carriers are contending with slowed growth and a cutthroat price war, cable companies like Comcast are navigating a saturated pay-TV business under assault from cord-cutting and inexpensive online video options. For both, the otherâs turf looks ripe for disruption.
âThe view is completely different if youâre an incumbent versus if youâre a challenger,â said MoffettNathanson analyst Craig Moffett. âFor a challenger, all you can see is green grass and wide open spaces.â
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