Comcast is planning to launch cell phone plans in challenge to Verizon, AT&T – MarketWatch










Comcast Corp. is poised to enter the fiercely competitive wireless phone market, just as big carriers like AT&T Inc.












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 and Verizon Communications Inc.












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 are pushing unlimited data plans and jockeying for a piece of Comcast’s television turf.

The nation’s largest cable-TV company by subscribers












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 plans Thursday to unveil details of a service, dubbed Xfinity Mobile, that it has been preparing to launch for years. It hopes by offering four services—home internet, television, landline and wireless phone—customers will be less likely to defect.

While wireless carriers are contending with slowed growth and a cutthroat price war, cable companies like Comcast are navigating a saturated pay-TV business under assault from cord-cutting and inexpensive online video options. For both, the other’s turf looks ripe for disruption.

“The view is completely different if you’re an incumbent versus if you’re a challenger,” said MoffettNathanson analyst Craig Moffett. “For a challenger, all you can see is green grass and wide open spaces.”

An expanded version of this report appears at WSJ.com.

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