Coles enters mobile phone market – Sydney Morning Herald
The Coles services start at $10 and will have access to 4G services as well as unlimited calls on certain plans.
Supermarket giant Coles has joined the growing list of big-name brands selling mobile services to their customers.
The company on Monday announced it would resell prepaid mobile services using the Singtel-Optus network with prices starting at $10. These will have access to 4G services as well as unlimited calls on certain plans.
Coles joins an increasingly crowded field with its chief groceries rival launching Woolworths Connect in June, which offers 3G services on the Telstra network. Online retailer Kogan is also expected to launch a partnership that includes mobile services with Vodafone Hutchison Australia later today.
Coles joins an increasingly crowded field with its chief groceries rival launching Woolworths Connect in June, which offers 3G services on the Telstra network.
Some companies believe that signing up their customers for more products such as insurance or telecommunications services will make them more loyal to the brand.
Coles Prepaid is designed with two main plans. The first is a $10 for 10 days plan that comes with 400 megabytes of data, unlimited calls and unlimited texts designed mainly for tourists visiting Australia on short trips.
The second is a pay-as-you-go service that costs $10 and lasts 60 days per recharge. It charges 12c for each text message, megabyte of downloads and minute of phone calls.
Coles has teamed with Optus to launch its own mobile phone services.
“We’re excited we can offer options on the Optus network for budget conscious shoppers such as mums managing mobile plans for the whole family,” Coles non-food general manager Karin Zimmerman said in a statement.
The last round of mobile resellers entering the market ended in most of the same big-brand names exiting the market with Amaysim one of the few to stay alive. This occurred after several key suppliers either collapsed or raised their prices to more expensive levels.
Amaysim now expects to hit at least 1 million subscribers using the Optus network by mid-2019.