CIOs must overcome CEOs’ unclear strategy to drive digital transformations – CIO

Rising demand for digital experiences will force companies to accelerate the pace of initiatives intended to capture customers in 2016, according to a survey of 947 business and IT executives polled by Forrester Research. But as CIOs revamp their IT systems and processes to meet these expectations, they will have to overcome the lack of clear strategies articulated by the top brass.

“What we’re seeing is that everyone is focused on digital strategy and transformation,” Sharyn Leaver, Forrester’s group practice director for CIOs, told CIO.com. “But the technology needs to be paired with a strong understanding of what customers want.”

Forrester says that while CIOs are boosting investments in business technologies, including cloud, mobile and analytics tools to serve customers, only 27 percent said their CEOs had laid out a coherent digital playbook to meet consumer expectations. Leaver expects that percentage will increase in 2016, as CEOs create a clear vision that shows how the business will deliver revenue generating digital experiences, ostensibly to differentiate themselves.

[ Related: ox CEO: ‘I’m the biggest anti-shadow IT person’ ]

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