Amazon tries to recreate Prime Day magic with the first-ever Digital Day sales event – TechCrunch
Amazon is known for creating its own, exclusive sales holidays and events to boost its bottom line, as it has doneÂ with Prime Day â a day of sales which even tops Black Friday and Cyber Monday, at times. Now, itâs trying to recreate that magic with the debut of aÂ year-end blowout sale itâs calling âAmazon Digital Day.â As the name implies, the new sales holiday will have a narrower focus: only digital deals will be included.
For one day only, December 30th, Amazon will discount over 1,000 digital items across its site in order to encourage post-holiday spending. The move makes senseÂ as many consumers receive new gadgets as gifts during the holidays. Amazonâs digital items complement those newly acquired smartphones, tablets, computers, gaming consoles, and more,Â by helping consumers fillÂ them with content.
According to the retailer, hundreds of movies and TV shows will be sold for 50 percent off, a number of top music albums will go for $5, a Plex Pass annual subscription â a popular service for cord cutters and those with large, digital libraries of their own â will also be discounted by 50 percent. A number of kids mobile games will be dropped down to 99 cents, while some video games will be up to 80 percent off.
Amazon will also use the sales event to promote its own services â in particular, its recently launched Spotify and Apple Music competitor, called Amazon Music Unlimited, as well as its new kids reading app, Amazon Rapids. The former will offer new customers a $10 discount, and the Amazon Rapidsâ subscription will beÂ 33 percent off.
There are still otherÂ discounts for things like comics, graphic novels, ebooks, and various subscriptions, like the workout channel Daily Burn, Qello Concerts, and UFC Fight Passes. Software and service discounts include Microsoft Office Home & Business 2016, TurboTax, Norton, and H&R Block.
The full list of Digital Day deals is much more extensive. However, thereâs one big miss: Amazon isnât using the event to discount its annual Prime membership, unfortunately.
Deal-tracking website SlickDealsÂ has fairly criticized the content selection for Digital Day as only including older movie and video game titles. This echoes some of the sentiments around consumersâ impressions of Prime Day â that Prime Day was Amazonâs equivalent of an online garage sale, for instance.
But despite those complaints, people shopped Prime Day in massive numbers, making the 2016 event the biggest sales day ever (at that point), in Amazon history.
Itâs not likely that the under-hyped Digital DayÂ will draw in the same, large crowd, but it could still produce a year-end bump for Amazonâs sales, even if itâsÂ featuring some outdated content.
Digital Day, of course,Â isnât the first time that Amazon has targeted holiday shoppers with digital content deals. But in the past, these deals were launched ahead of Christmas and would endÂ shortly after customers unwrapped their new gifts. This is the first time the retailer has ever offered a single day of more than 1,000 deals on its site, and the first time it has branded the shopping event as âDigital Day.â
Customers can sign up on the landing page to be notified of the eventâs launch. Digital Day will run for 24 hours only on December 30th.