Aetna’s New Corporate Home Is At Center Of Digital Future – Hartford Courant

As tourists at Chelsea Market were weaving in and out of shops and restaurants during lunchtime Thursday, others made a bee-line for the elevators.

These bear the names of the corporate giants – Google, Youtube, MLB.com, Food Network – that Aetna Inc., will call neighbors once the insurance company moves into its new headquarters at the corner of Ninth Avenue and 16th Street in 2018.

While the Chelsea and Meatpacking District neighborhoods have long been a destination for shopping, eating and clubbing, Aetna and its CEO Mark T. Bertolini see the future in this vibrant Manhattan scene.

This is ground zero for what Bertolini calls the “the knowledge economy hub,” where the insurance giant can tap into a talent pool of “innovators” expected to help Aetna transform itself into a 21st Century digital health company. The company plans to add about 250 jobs at its New York headquarters, many of them new hires.

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