3 Steps To Succeeding In Today’s Digital Economy – Forbes

The entirety of what we touch, say, and do produces data – and our fingerprints are digitally over it all. On any particular day, over 1.3 billion people are connecting with each other on social media. About 9 billion sensors are following a lot of what is created, purchased, and shipped. And all of this action generates data – quite a bit of it.

Notwithstanding, each piece of data is certainly not created all by itself. Alternately, it is a symbol of various complex connections between people, instruments and businesses. It’s easy to see these connections working, what with the establishment of ‘smart’ cars, smartphones, and other interactive devices.

As businesses go on using technology and add to this sea of data, the Internet of Things (IoT) – which yours truly predicted about a year and a half ago Could Be The Biggest Thing In Retail And It’s Not Mobile – starts to take a more paramount role in the synergy of commerce and community. Gartner predicts that the number of linked devices in the IoT will multiply nearly thirty-fold in just a little more than a decade, increasing from about 900 million connected devices in 2009 to plus 26 billion by 2020. The result will be everything – businesses, processes, data, everything tangible, in fact – will be interconnected in a network.

Customers use digital menu screens to order food at McDonald’s Corp.’s 505th Russian fast food restaurant on its opening day at the Central Children’s Mall in Moscow, Russia, on Thursday, June 11, 2015. Europe was a bright spot for a company struggling with sluggish demand in both Asia and its home country. Photographer: Andrey Rudakov/Bloomberg

In today’s digital economy these factors are not the only ones that need to be taken into account in order to be successful. Here are several more crucial steps to consider:

1. Disruptive Marketing

Richard Hollis, CEO of Holonis, an online correlated marketing platform for digital business marketing, says “With today’s powerful digital technology, businesses are literally rebooting the economy with enterprise level software that formerly was only available and affordable for giant corporations. That software is now standard for medium and small businesses that want to integrate all their marketing and advertising into one simple process that challenges the existing thinking and expectations of the marketplace. This is what is meant by disruptive marketing.”

This means, among other things, that even the smallest businesses can now get on the bandwagon with the latest disruptive marketing trends like experimental video and transmedia storytelling.

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